Let's face it, some businesses sell "high ticket" items with enough profit margin that a few sales will do. Internet businesses don't usually follow this trend. So one of the KEYS to success on the net is driving HUGE amounts of traffic to your site. To do this you need TOOLS. And you need them to be FREE. Here is a step by step guide to what tools to use and how to use them.
A KILLER WEB SITE
This may seem obvious but it's more than just having a domain name. Every day people surf the web only to find sites that take FOREVER to load, have music that sounds like cats fighting, and have links that don't work. AVOID THIS TRAP. There are FREE TOOLS to help you build an excellent site. And you don't have to be a "techie" to use them. Make sure your site is up to par.
Autoresponders allow you to respond to inquiries about your product or service without your involvement. You write the message for the autoresponder to send, then set it and forget it. Autoresponders can send follow up messages as well so that the information you send can be spaced out over time, giving you the chance to repeat your selling points over days or weeks, reminding the prospect why they should do business with you. Autoresponders QUALIFY your prospects so you only spend your time doing deals that can be done.
SIGNATURE LINES IN EMAIL
Most of us send hundreds of emails a month. A signature line (actually as many lines as you want) presents a selling message to EVERYONE you send email to. You can include active links to your website and even include your autoresponder address if you like. Putting a selling signature in your email is easy and FREE. THAT'S automation working FOR you.
There are many of these out there. Subscribe to all that apply to your industry and start posting. Don't just read the messages (that's called a lurker) but get ACTIVE. The more you post and respond to messages the more people become familiar with your name and associate YOU with the person who has the answers and who they want to do business with. The best part is that they are FREE.
This one is overlooked by almost everyone. The fact is that there are online services (you've seen the discs) that have MILLIONS of subscribers. But did you know that a large percentage of these subscribers never leave the service and venture onto the net. These services have their own discussion lists, bulletin boards, forums and more, where you can contact these subscribers and make your case; using your signature line of course! Since almost all the online services offer a free trial for 30 days you can fish in their waters for FREE. If you dig up enough business the subscription pays for itself. Either way, YOU WIN.