WHY
YOU CAN NOT AFFORD TO BE "SHY" ON THE INTERNET
Michael
Dacanay
Have you
ever sat down and thought of the differences between
business on the Internet and business offline?
Obviously the differences are many. There is one BIG difference,
however, that many small business people overlook. That
difference is PROMOTION. I'm not talking about marketing a
product, your web site will do that.
I'm talking about promoting YOU and YOUR site.
Why are we in business? The answer for most is pretty easy, to
make money. Here's the dilemma; we were not TAUGHT by our
parents or in school to promote ourselves. It wasn't polite.
Here's some good news. The term SELF PROMOTER is not a dirty
phrase! In fact, it is REQUIRED if you want to succeed on the
Internet. I'm not talking about becoming the obnoxious person
who everyone avoids at the dinner party because he's trying to
pawn off his last time share unit. I'm talking about doing
business like a business, not like a hobby.
WE HAVE NOT BEEN TAUGHT HOW. This is one reason we don't know
how to do it and do it well. Until a few years ago many people
thought that their path was going to be in a job with a company
in the offline world. You remember a JOB don't you?
Well, part of the job included getting business cards and
benefiting from all the advertising and NAME RECOGNITION that
the company had developed. Now we end up on the Net and guess
what; WE'RE ON OUR OWN and unprepared.
We must build our own name recognition.
What is YOUR promotion goal on the Internet? If you can't answer
that question because you don't have a promotion goal then, please, sit down today and set one. One of the best promotion
goals you can have is to BRAND yourself.
Branding occurs when YOU become the first thought that pops into
the mind of your prospect or customer when they think of your
product or service. The next time you make a photocopy or drink
a soda, stop for a minute and listen to yourself.
You'll know what I mean.
We face HUGE COMPETITION on the Net. Do you think they are not
going to promote themselves? Do you think they are going to be
the shy type? Or that they won't go out and get the help they
need? Don't bet the ranch on it.
There are many ways to successfully promote yourself and your
website on the Internet. Many people use the ready, fire, AIM!
method. That's the last thing to do. To properly promote
yourself on the Net you will need a plan, you will need to know
what tools are available and you may need some help.
If you really do set your plan, do your homework and get the
help you need to consistently promote yourself on the Net, the
rewards will astound you.
About the
author:
Michael Dacanay is dedicated to helping you carve out YOUR place
on the Net. He can offer you PRACTICAL help and is happy to show
you how at his info-packed site Visit him today at
http://Go.to/$eriousHitsNOW to learn
what you need to know about
EFFECTIVE online promotion.