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HOW
TO CHOOSE THE WRONG KEYWORDS
Author:
Charles Lewis
Search
engine optimization (SEO) is not a guessing game. Much
like the process of writing a research paper (or locating the
right person to do it for you), your SEO strategy must be
thoroughly studied and outlined before being put to action.
Targeting the wrong keywords can be a real waste of time, and
has a great chance of resulting in:
- Irreversible damage to scalp - Broken keyboards and computer
monitors - Loss of voice - Fire. . . and lots of it!
You are now going to learn how to choose the wrong keywords. In
doing so, you will be able to fully comprehend exactly how to
select the absolute best keyword or search phrase to focus on in
your quest for a top ten search engine ranking. ## STEP ONE -
Target Keywords That Nobody Searches For
Targeting keywords that no one searches for is a rather simple
process. What you'll want to do first, is go to the Word Tracker
web site (http://www.wordtracker.com).
If you do not already
have an account with them, use the trial.
Enter a keyword that is closely related to your business, and
WALA -- a hot batch of freshly baked keywords. Click on the
separate keywords, found on the left hand side of the page, and
on the right side of the page you will see a listing of how many
requests each one receives per month, as well as how many sites
you are competing with.
Now, it is of great importance that you scroll down to the
bottom of the page, and choose the keywords that receive the
least requests per month. Zero is a good number, but three to
five is an acceptable amount as well.
LESSON TO BE LEARNED: Make absolutely sure that people are
searching for what you are optimizing for. If you optimize your
page for something nobody searches for, then your efforts will
all be in vain.
## STEP TWO - Choose Keywords With Lots Of Competition
Did you notice that this nifty web site also shows you how much
competition you're facing?
That's right -- in order to choose the wrong keywords to focus
on, your secondary goal is to focus on those with the absolute
maximum amount of competition. Don't even bother with keywords
which show two, three, or even four-digit numbers of competing
web sites. Choosing these would almost ensure your success in
achieving a decent ranking.
The keywords are listed in descending order, according to the
number of requests per month - and not according to the amount
of competition. Therefore, your goal here is to first choose the
least popular keywords, and then select those with the greatest
amount of competition.
LESSON TO BE LEARNED: The less competition you have, the greater
your chance of achieving a top ten position. There is a good
chance that 99.9% of the people you are competing with don't
even know what META tags are, so if there is very little
competition, then success is at hand.
## STEP THREE - KEI Analysis? Go As Low As You Can Go!
Once you have placed a good amount of keywords in your basket,
go onto the final step: KEI (Keyword Effectiveness Index)
Analysis. For now, all you need to know is that a keyword's KEI
is based on a simple competition versus popularity ratio.
* For a detailed explanation of this, go to
http://www.wordtracker.com/help/keihelp.html.
When choosing poor keywords, you should always shoot for a KEI
of 0-30. Anything above that might give you a shot at a decent
search engine ranking, and since your main goal here is to
choose the worst keywords possible, you'll definitely want to
stay within these boundaries.
LESSON TO BE LEARNED: Don't settle for a KEI of less than 100.
Typically, I will not even attempt optimizing a keyword that has
a KEI of less than 200, simply because I know it will save a lot
of time if the best keyword is chosen right off the bat.
I've made the mistake of choosing the wrong keywords to focus on
more than once. The result was an enormous amount of wasted time
and energy, and was overall an extremely frustrating experience.
Until I discovered there was a service that could actually count
the number of requests and competition for each keyword, I was
playing Pin The Tail On The SEO Donkey. Don't make the same
mistake that I, and thousands of others have made over the
years.
Do the research before optimizing your page for the search
engines, and you will reap great rewards.
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