Introduction
This article makes part of a series of 20 articles. The subject of this series is the creation and promotion of a
website as a cost-effective method to establish a profitable home based business
on the Internet.
In my previous article, “Achieving financial freedom with Network Marketing on
The Internet – Part 13 – Start building your link popularity - Search for
the right partners”, I have presented to you the method to find the right
websites to exchange links with.
In this article I will present you the method to find the right websites to
exchange front-page links with.
Front Page Link Exchange – When to do it – How
to do it
Apart from the normal link exchange between two
websites, there is also the “front page link exchange” (FPLE) possibility.
There are three issues to be taken in consideration
before trying to implement this kind of link exchange:
1. The correspondence of the two web pages
involved in a FPLE, regarding their Pagerank (PR).
If your home page has a PR of 4 and your
request a FPLE from a website that has a home page with a PR of 6, probably
you won’t receive even an answer (unless you have a good position in the
listings of the Search Engines for your keyword and receive much traffic. In
this case you must make this comment in your FPLE letter and there are
chances that the other webmaster will accept your request).
For this reason first your home page must reach the PR of 5 (using the
regular link exchange procedure) and start by requesting FPLE from websites
that have a PR of 5 and few outgoing links in their home page.
It is a good technique also to create some web
pages in your website with similar keywords to your home page. If you have a
home page with a PR of 5 or 6 and you receive a FPLE request from a website
that has a home page with PR of 4, you can negotiate with that webmaster the
possibility to put his link in one of your other pages with PR of 4 until
his web page ranks 5 or better. Then you will transfer the link to your home
page. Of course, in exchange he will place a link to your home page in his
home page.
2. The correspondence of the two web pages
involved in a FPLE, regarding the number of their outgoing links.
Every web page has a strength that comes from the incoming links (the
pages that link to this page). And the strength of this page is equally
divided to each outgoing link (each link from this web page to another one).
If your web page has a PR of 5 and links to 10 pages, then each one of these
pages takes from your home page 1/10 of its strength. If the same web page
has 50 outgoing links, then each one of them receives the 1/50 of your page’s
strength. As you can understand, the less the links a home page has, the
better, if you intent to exchange links with this page.
If your page has a PR of 5 and 80 outgoing
links and you request an FPLE from a website with a home page of 6 as PR and
40 outgoing links, then the trade is not exactly fair. You get 1/40 of a 6
and give 1/80 of a 5. This is not the whole truth, but it is an important
aspect in a FPLE. There are pages that have a PR of 4, yet they are very
good placed in the listings of a certain keyword and receive many visitors.
A good link from such a page can bring you a good portion of its visitors.
In that case, if you decide to exchange front page links with that
webmaster, you will request that your link is positioned as closed to the
top of this page as possible. Be careful with front page link exchange not
to end with one hundred links in your home page. This may become dangerous.
You’re risking to get banned from the Search Engines or affect the
importance of your page, since the links will out weight the content of the
page.
3. The total number of outgoing links in
your home page
As I mentioned in the end op the previous
paragraph, the total number of outgoing links in your home page is a
parameter to take in serious consideration. You have to include in your home
page a lot of text, other wise a big number of outgoing links may cause your
home page to be banned from the listings of search engines or get a lower
position in the listings. Always remember that there are human beings that
read your home page and it has to be nice and readable. A page full of links
and with little and outdated content will cause your visitor to leave and
your main target will not be achieved.
Another issue to take in consideration is to
place your link partners in a relatively good position in your home page. Do
not place them at the bottom of your home page. Also do not use small
letters for these links. Many webmasters do that, because they do not want
these links to be observed by their visitors. This way they harm their link
partners and I do not consider this a proper behavior for a professional who
want to reach the top and stay there. Observe where I list my home page
links partners in my home pages at
.
I place the links in prominent positions, just after the text of my home
pages. Now, follow some of these links and see where these webmasters put
the links corresponded links in their home pages.
If you want to build good relations with other
good websites and webmasters, treat them with decency. It will pay you back
in time. They will support you when you will need them.
Here is an example of requesting a front-page link
exchange:
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Greetings
My name is Tasos Vasilopoulos from http://www.netincome.gr
I recently visited your site and wondered
whether you might be interested in becoming a link partner with me by exchanging
links from our home pages.
I have already placed a link towards your website
in the home page of my websites, under the "recommended sites"
section.
Please check if the link is properly set up at:
http:// www.netincome.gr
The linking information of my website is:
Linking text: "Home Based Business
Opportunity"
URL:
Description: "Build a profitable business
completely on the Internet from the comfort of your own home office - Earn
income globally, 24 hours a day!"
I will be waiting for your response. Thank you for
your time and consideration.
Tasos Vasilopoulos
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Next article in the series “Achieving financial
freedom with Network Marketing on The Internet” :
Part 15 – Hiring links from other pages – Pay to become important.
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About the author:
Tasos Vasilopoulos is a successful Network Marketer on the Internet as Group
Leader of SFI Marketing Group. His main method to promote his home business on
the Internet is websites properly optimized to obtain a good rank in the
listings of the major Search Engines.
Get his ebook with an in depth analysis of all the steps of his method and find
more resources on proper domain registration, effective website design and
search engines optimization in his website at